Selling on eBay
Setting up your eBay account, than making it a seller account
What types of items to sell on eBay (what is prohibited – include a list)
Setting up a store, making categories and design
Listing with SELL on website, Listing with Turbo Lister
Terms, conditions and policies
International selling and shipping
eBay SELLING LIMITS
Negatives to selling on eBay
eBay’s PowerSeller program offers provides many benefits to us as sellers. The program is structured in three different levels.
Selling on Amazon
Amazon has quickly become sellers haven, it has surpassed eBay.com in daily traffic. According to Alexa.com which is a top web information company (ironically owned by Amazon) Amazon.com is currently ranked #5 most visited US traffic rank and eBay.com is ranked #9 as of June, 2011. However globally both eBay and Amazon have their own domain names for each country they provide service too so total traffic still favors eBay when we take into account those international sites. Reguardless, Amazon being the highest ranked E-Commerce site in the United States means big money for United States sellers.
The Amazon seller marketplace has a very different sales model for sellers. Instead of buyers bidding up on items against other buyers sellers bid down to get the lowest price against other sellers of an item.
With Fulfillment by Amazon (FBA) you ship your products to Amazon, we store them, and we ship them to customers on your behalf from our network of fulfillment centers.
The basic steps of Fulfillment by Amazon include the following:
- You send your new or used products to Amazon’s fulfillment centers.
- Amazon stores your products in our ready-to-ship inventory.
- Amazon fulfills orders on your behalf, either orders placed directly on Amazon.com or fulfillment requests you submit for sales not on Amazon.
- Fulfillment by Amazon picks your products from inventory and packages them.
- Amazon ships your products to your customers from our network of fulfillment centers.
- When your item sells, Amazon collects the sales price and shipping costs from the buyer, deducts a referral fee of 6 to 25 percent of the product price, a variable closing fee, and a per-item fee of $0.99. The $0.99 per-item fee is waived forPro Merchant Subscribers.
- Here’s how it works:
- Sale price of the item
– Referral Fee of 6-25% of the sale price
– Variable Closing Fee
– $0.99 Fixed Closing Fee (waived for Pro Merchant Subscribers)
= Total deposited to seller’s account
- The tables below list the Referral Fee percentages and Variable Closing Fees for each Marketplace product line. SeeShipping Rates and Services for a table of shipping credits.
- Referral Fees Charged to Seller:
|Product Type||Referral Fee Percentage|
|Automotive Parts and Accessories||12%|
|Baby Products (excluding baby apparel)||15%|
|Camera and Photo||8%|
|Cell Phone Accessories||15%|
|Home & Garden (including Pet Supplies)*||15%|
|Software & Computer Games||15%|
|Tires & Wheels||10%|
|Tools & Home Improvement*||12%|
|Video & DVD||15%|
|Video Game Consoles||8%|
|Unlocked Cell Phones||8%|
|Any Other Products||15%|
- * The Home & Garden store includes seasonal Lawn and Garden products such as Pool Supplies, Landscaping Equipment and Supplies, Snow Removal Equipment, and Generators.
- Variable Closing Fees Charged to Seller:
- Media products (per item):
|Product Type||Domestic Standard||Domestic Expedited||International|
|Software & Computer Games||$1.35||$1.35||Not available|
|Video & DVD||$0.80||$0.80||$0.80|
|Video Games||$1.35||$1.35||Not available|
|Video Game Consoles||$1.35||$1.35||Not available|
Amazon applies some very complex (and apparently top secret) math to maintaining rankings for their top 5,000 books. Sales are measured hourly, daily, and monthly – and rankings are determined by even the amount of time BETWEEN sales. Books in the top 5,000 keep their rankings very consistent – and Amazon enforces some “averaging” of sales to keep your book from jumping up to number one just because you got all your relatives in New Jersey to buy a copy at exactly noon on Tuesday (but, do it if you can…for about 30 minutes you’ll have the most incredible ranking!)
Changes in your Amazon sales rank is a great measure of the success of your marketing efforts – hopefully a nice bump upwards in rank corresponds to a book promotion or event. These are usually temporary, as it is consistent an concerted effort to move the sales rank significantly. A general rule of thumb (first proposed by Morris Leventhal of FonerBooks) is to note your rank twice a week for four weeks, then divide by 8. This will show your “average” Amazon sales rank. Checking any more than that is really meaningless, since these ranks can change on an hourly basis. You’ll find that titles that sit within the top 5,000 do not usually fluctuate by more than 20% (and Amazon is trying to contain even this level of fluctuation). Titles in the 10-20,000 range may jump or drop by as much 50 or 60%. Titles under the 50,000 mark will swing wildly.
Amazon Sales Rank – the “numbers”
So – what does all this mean? How MANY books am I selling?
Well, that’s a tough question, but here’s some very general numbers based on average Amazon sales rank for our Dog Ear Publishing titles listed on Amazon.com(updated March 2008):
Rank Weekly Sales
1,000 90 copies
10,000 60 copies
100,000 16 copies
300,000 12 copies
500,000 1 copy
1,000,000 1 copy per month
Now, this isn’t going to hold true all year long on a unit basis – sale rates change per season – but it will hold in the RELATIONSHIP between sales ranks.
So, theoretically, sales ranks don’t change without some action having occurred – meaning your rank won’t go up without a sale, and they don’t fall unless some other book has more sales in the past 24 hours (though the numbers get pretty funky in the “under 50,000” range). Your titles rank will drop if you have no sales, but the rate at which it will drop is dependent upon how consistently strong your sales were BEFORE it stopped selling – sort of… It’s a bit of a bell curve that hits the middle ground most severely – books with long term, strong sales drop slowly, moderate sellers (under 50,000 to about 250,000) drop faster, and weak sellers (500,000 and down) drop positions very slowly. As we said, books ranks are calculated every hour of the day.
How can I apply this to my book?
Well, you really can only apply it in hindsight… use Amazon sales rank to check your progress as a marketer. Think about what rankings of competitive titles mean – are you moving up or down in relation? Use it to choose your next publishing objective or marketing program plan.
If you have a brilliant idea for a book – and you just know it will sell – and there is nothing like it, well, you might just be right. But, a little research never helped! True expert marketers understand that a smart bet is to target a book to a successful market, providing a COMPLEMENTARY product to expand the ultimate size of the market.
For perspective, here’s the data from last year and what each of the largest retailers reported for 2006 sales:
Amazon.com – $10.71 billion ($7 billion in media sales)
Barnes&Noble – $5.3 billion
(BN.com was $0.433 billion of this total)
Borders Book Group – $4.06 billion
Total $20.06 billion
(selling items that match DESCRIPTION – buy remotes, etc)
NEGATIVES TO SELLING ON AMAZON
, Sell.com, ETSY.com, SnapNames/Sedo/TDNAM, FACEBOOK?, half.com, Antique Shops, Auctions, Yard Sales, Personal Website, eBay drop offs, abebooks.com, Clickbank.com